REDUC was born out of a necessity to solve a problem. In a world drowning in waste, we refuse to add to the pile. We are here to reduce it.

The Mission We are an eco-conscious lifestyle brand based in Quezon City with a singular focus: turning trash into treasure. We specialize in upcycling discarded tires and innertubes sourced directly from Payatas Dumpsite and local vulcanizing shops.

Why Rubber?

• It’s Indestructible: Tires are built to withstand extreme heat, friction, and heavy loads. That makes your REDUC wallet or bike bag virtually impossible to wear out.

• It’s Sustainable: By repurposing existing materials, we skip the toxic production processes of new synthetic fabrics.

• It’s Ethical: We believe in a compassionate future. We provide a superior alternative to leather that doesn't involve animal cruelty. No animals harmed, just waste reduced.

Local Roots, Global Impact Every item we make cleans up our local barangays and reduces the strain on our landfills. We are proud to be a sustainable solution made right here in the Philippines, for the world.